Funny, “facebook goes amazon” gives me no results on Google in verbatim (phrase) search! So, well this is a bet more than a serious forecast – some risk involved. But I had to respond to this news headline and the details:
Facebook trials a new way to push your buttons (world.edu)
“Want”, “Collect” and “Buy”
Depending on its performance in the current trial, Facebook may deploy a “want” button, with you – or your friends – indicating that you want a specific product or service, as promoted by this or that commercial entity.
I did read further and actually they come to the same conclusion in the text:
That wishlist, in turn, hosts a “buy” button – also being trialled – offering a click-through feature to buy a given product, setting up Facebook as a competitor to Amazon. Of course, in clicking through, users provide the company with yet more information about themselves and, by inference, their associates.